So, in a previous review I mentioned that there is a right way and a wrong way to promote for a new movie! Waterworld 1995) is a great example of what I am talking about!
What I mean by this is the fact that, Waterworld is a great film… But it was promoted like a blockbuster epic that will change the face of the movie industry forever! Well that is not the type of movie that Waterworld is… This movie is basically a B movie!
Now that is not a bad thing! I know it was originally meant to designate a movie as, ‘Bad’… But B movies generally I have found to be rather awesome! And if Waterworld (1995) had been promoted like that, I think it would have done better than it did! And I think, The Blair Witch Project (1999) basically had a similar problem… But we will go in to that in a minute:
Written & Directed by: Daniel Myrick (The Objective) & Eduardo Sanchez (V/H/S/2). Starring: Heather Donahue (Taken), Michael C. Williams (Altered) & Joshua Leonard (The Town That Dreaded Sundown).
“I just want to apologize to Mike’s mom, Josh’s mom, and my mom. And I’m sorry to everyone. I was very naive. I am so so sorry for everything that has happened. Because in spite of what Mike says now, it is my fault. Because it was my project and I insisted. I insisted on everything. I insisted that we weren’t lost. I insisted that we keep going. I insisted that we walk south. Everything had to be my way. And this is where we’ve ended up and it’s all because of me that we’re here now – hungry, cold, and hunted. I love you mom, dad. I am so sorry. What is that? I’m scared to close my eyes, I’m scared to open them! We’re gonna die out here!” – Heather Donahue (A quote from the movie: The Blair Witch Project (1999).)
Now this movie is basically the first found footage movie to come out (That I know of…) This movie is supposed to tell the story of 3 college aged kids who go out in the Black Hills way up in New England to do a documentary about the, ‘Blair Witch’.
Now before I continue, I should say this… The Blair Witch is (or maybe was) at this point, a local legend over there about a woman who did some pretty terrible stuff in the town of, ‘Blair’… This town is on the site of where, ‘Burkittsville’ now is.
Anyway these college students have decided to go out in to these woods to do a documentary about the history of the Blair Witch and a local serial killer by the name of, ‘Rustin Parr’, a man who had killed a bunch of kids in the 1940s!
And when these students get started in the woods… They are increasingly concerned when weird things start to happen, including: Getting lost, and some of the group begin to disappear!
Now I like this film… It was very well made, and very believable in a lot of aspects (I mean this was the intention of the filmmakers, and it really worked!)
The only problem is that it was promoted wrong! First off… Since found footage films had not really come in to prominence yet… It had been heavily promoted as a legitimate movie that had been pieced together from footage near the place where these 3 students died! And people believed it… I did!
So when it turned out to be really just a movie… I don’t want to say that people were disappointed that this group was alive and that this movie was actually just in an indie film… But you go to theater expecting one thing and getting another… That can be fairly disappointing!
Never the less… This movie did cement the careers of all 3 actors… All of whom are still working today… And brought to prominence in the world of horror two new icons, ‘The Blair Witch’ and, ‘Rustin Parr’.
The last thing I will say is this. This movie is a fun little indie horror, and if you take it at that, I think you will really like it! I did, and I think you will to!